I was discussing Tamil and Telugu movies with my bro-in-law Goutham, and he told me that Siddharth is now one of the hottest properties in the Telugu film industry, thanks to two superhit movies where he plays the romantic lead (Nuvvostanante Nenoddantana and Bommarillu).
Goutham's way of describing it was: the guynow occupies the position Madhavan did in Tamil movies when Alai Paayudhe came out. He has the "love mugam" (literally "love face"). I'm not sure if I've heard a more succint, crazy-sounding, brilliant description of the chocolate hero stereotype, and I doubt I ever will.
Here's to you, Goutham: that little phrase of yours just made my day.